Portfolio case study by Dairyland Marketing Co.  •  Verdant Landscape Co. is a concept brand created to showcase capabilities.
Brand identity + social media · Landscaping

Verdant Landscape Co.

A modern, eco-minded brand identity and a 30-day social content system — built to turn seasonal landscaping work into a feed that actually books jobs.

Logo & visual identity Color & type system Instagram content design Caption & copywriting

01 — Visual Identity

A logo that works on a truck and on a phone

A clean sprout mark paired with a refined serif wordmark. Designed to read clearly at any size — from an Instagram avatar to a job-site yard sign.

VerdantLandscape Co.
VerdantLandscape Co.

02 — Color

A palette pulled from the work

Deep forest for trust, a fresh living green for energy, soft sage and cream to let photography breathe.

Forest#173D2C
Living Green#3F9B4F
Sage#B9D3AC
Cream#F6F4EA
Honey Gold#C9A24B

03 — Typography

Typography system

A characterful serif for headlines, a clean sans for everything else — readable, modern, and friendly.

Headline · Fraunces
Grounds, grown thoughtfully.
Subhead · Inter Semibold
Design-led care for modern outdoor spaces
Body · Inter Regular
Native plantings, smart irrigation, and low-maintenance design that looks good in every season — not just the week after we leave.

04 — Social Media

A feed designed to book jobs

A cohesive Instagram grid mixing transformations, quick tips, social proof, and clear offers — so the page sells even when the owner is out on a job.

verdantlandscape
54 posts3,180 followers312 following
Verdant Landscape Co. 🌿 Modern, eco-minded landscaping
Native gardens · smart irrigation · 4-season design
Free estimates · Madison, WI
verdantlandscape.co/estimate
Before / After
Drop your transformation photo
Slider
Seasonal Tip
3 native plants for a Wisconsin winter
Swipe for the list →
Garden Detail
Add a close-up shot
Why It Matters
Native plants use up to 60% less water
Beautiful and lower-maintenance.
On The Job
Add an in-progress shot
Offer
Spring cleanup booking is open
Limited slots · link in bio
Reel · Time-lapse
Add your video clip
Reel
Testimonial
“Our yard finally looks like the house.”
— Priya & Marcus, Maple Bluff
Quick Tip
Mulch in spring, not fall — here’s why
Save this for the season 🔖
Caption · Before / After

Same front yard, eight weeks apart. We swapped a thirsty turf lawn for a native pollinator garden with a stone path — lower water bills, more butterflies, and curb appeal that lasts past July. Which side would you rather come home to? 🌿

#MadisonLandscaping #NativeGardens #CurbAppeal
Caption · Offer

Spring cleanup booking is officially open 🌱 We take a limited number of yards each spring so every job gets real attention. Beds refreshed, edges crisp, irrigation checked before the heat hits. Tap the link in our bio for a free estimate — slots go fast.

#SpringCleanup #FreeEstimate #Madison
Caption · Educational

Mulch myth, busted 🍂 Fall mulching can trap moisture and invite rot. Spring mulching protects roots right as plants wake up and lock in water through summer. Save this post for when the weather turns. Questions? Drop them below 👇

#LandscapingTips #GardenCare
Caption · Testimonial

“Our yard finally looks like the house.” Priya and Marcus wanted low-maintenance and modern — so we designed a native bed, clean steel edging, and a paver path that ties it all together. Thanks for trusting us with your space 💚

#HappyClients #LandscapeDesign

The thinking behind the feed

A landscaper's page shouldn't just be pretty — it should do a job. This system rotates four post types on a simple weekly rhythm so the account stays consistent without eating the owner's time.

Show

Before/afters and in-progress shots prove the work and stop the scroll.

Teach

Seasonal tips build trust and get saved & shared — free reach.

Ask

Clear, time-bound offers turn followers into booked estimates.